Digital media includes web-based & mobile based technologies which turn communication into interactive dialogue among organisations, communities & individuals. Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today’s world it is a driver for a company’s bottom line by using cutting edge techniques and platforms to market products and acquire newer users and capture wider markets. PGD [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.

Career Opportunities:
Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

 

Eligibility

Bachelor degree holder / Graduate in any discipline from a recognised University.